They became better and better friends. Maybe even more importantly, they trusted each other as colleagues and talked endlessly of how they could improve things. One of those conversations, over a brunch on a rooftop in DC, led to a realization for both of them. They could improve things. They believed in themselves, in each other, and in their ability to execute on the vision they had. And they knew, from their shared experiences in the corporate world, their amazing and kind network, and their obsession to listen and learn, that they would make this work. It spurred them to take a leap of faith, and that’s how BlueFoot was born.

The name BlueFoot itself was its own kind of epiphany. It started from who Rachel and Ramya are. They both always strive to evolve and grow. Every experience is an opportunity to learn and better themselves. And, their main goal was to evolve corporate strategy. So, when they thought about what they wanted to name their company, the Galapagos Islands came to mind. They couldn’t think of anything that embodied evolution better than that! And on the Galapagos Islands lived a quirky, happy, and curious bird called the BlueFooted Booby. Like their lives intertwining, this too was fate. Rachel came up with the name BlueFoot, and it was one of the easiest decisions they made.